If you need to find more info, I highly suggest searching more reviews which I’m sure will provide more knowledge about the science behind the product. I knew about the brand from Puche when she was still living in London and she was gushing about how intriguing the brand and product is. Skincare junkies would probably remember one of Deciem’s earliest breakthrough brands is NIOD, specifically its Copper Amino Isolate Serum 1.00% or in short, CAIS. Let me start with NIOD Copper Amino Isolate Serum 1.00% (CAIS) and Multi-Molecular Hyaluronic Complex (MMHC).
It’s pushing us to go out of the box and be more critical.ĭespite all of this, I am going to attempt to convey my thoughts, in the best possible, The Fruit Compote way. The terms and jargons used are way above what average people might understand. NIOD is very science-based and my brain just doesn’t go that far up there. In all seriousness, reviewing these products is a challenge for me. In the past year, I’ve been trying several of the products, specifically from NIOD (Non-Invasive Options in Dermal Science). Brandon Truaxe has really set out what he intended to, disrupt and challenge the beauty industry. Since my visit last year, Deciem has grown exponentially, landing a (controversial) investment with Estee Lauder (read here, here and here) and short to say, there’s no stopping them at this point. One of the brands, The Ordinary, is probably the most successful after only being launched a little over a year ago and has become an instant cult favorite for many.
Deciem is a Toronto-based company and the umbrella for different brands that have gained massive popularity in say, less than 2 years.
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